increase your AD ARPDAU by
15%–40%
increase your AD ARPDAU by
15%–40%
Introducing AdMint
Introducing AdMint
Every impression is unique.
Every impression is unique.
Every impression is unique.
Ditch generic floors.
Ditch generic floors.
Ditch generic floors.
Unlock it’s True value
Unlock its true value
Unlock it’s True value
AdMint dynamically sets floor for every impression, priced to the player, the moment, and the market, so you capture the full value of your inventory.
AdMint dynamically sets floor for every impression, priced to the player, the moment, and the market, so you capture the full value of your inventory.
Problems We Solve
Publishers and studios leave significant money on the table with existing ad auction setups
Publishers and studios leave significant money on the table with existing ad auction setups
Problems We Solve
Publishers and studios leave significant money on the table with existing ad auction setups
Over Reliance on bidders
Over Reliance on bidders
No Floors
No Floors
Bidders optimize for the auction, not your audience
Without floors, demand partners bid just enough to edge out the next buyer, actively ignoring the true value of your player’s attention.
Premium inventory is underpriced
Your most valuable users and their most premium impressions get scooped up at bargain-basement CPMs because there is no baseline to protect their worth.
Severe revenue leakage
By letting automated buying algorithms dictate the absolute bottom of the market, you leave massive margin on the table and systematically suppress your overall ARPDAU.
Over Reliance on bidders
No Floors
Bidders optimize for the auction, not your audience
Without floors, demand partners bid just enough to edge out the next buyer, actively ignoring the true value of your player’s attention.
Premium inventory is underpriced
Your most valuable users and their most premium impressions get scooped up at bargain-basement CPMs because there is no baseline to protect their worth.
Severe revenue leakage
By letting automated buying algorithms dictate the absolute bottom of the market, you leave massive margin on the table and systematically suppress your overall ARPDAU.
Ignoring dynamic requirements
Ignoring dynamic requirements
Static Floors
Averaging down your best users
Averaging down your best users
A flat country floor ignores individual player quality, failing to capture the premium prices your highest-value audience actually commands.
Rigid minimums crush fill rates.
Rigid minimums crush fill rates.
Fixed floors inevitably price out demand for lower-value segments, leaving ad slots empty and bleeding impression volume.
Manual updates don’t scale.
Manual updates don’t scale.
Constantly adjusting country-level floors is a tedious, resource-draining process that always lags behind real-time market shifts.
Ignoring dynamic requirements
Static Floors
Averaging down your best users
A flat country floor ignores individual player quality, failing to capture the premium prices your highest-value audience actually commands.
Rigid minimums crush fill rates.
Fixed floors inevitably price out demand for lower-value segments, leaving ad slots empty and bleeding impression volume.
Manual updates don’t scale.
Constantly adjusting country-level floors is a tedious, resource-draining process that always lags behind real-time market shifts.
Built for Games, Proven in Production
Same players.
Same networks.
Same mediation.
More revenue per player.
Same players.
Same networks.
Same mediation.
More revenue per player.
Same players.
Same networks.
Same mediation.
More revenue per player.
AD ARPDAU UPLIFT
+27.4%
+27.4%
Word Puzzle
AD ARPDAU UPLIFT
31.7%
31.7%
Vehicle Simulator
AD ARPDAU UPLIFT
31.7%
Idle Tycoon
AD ARPDAU UPLIFT
+27.4%
Word Puzzle
AD ARPDAU UPLIFT
31.7%
Vehicle Simulator
AD ARPDAU UPLIFT
31.7%
Idle Tycoon
Factors considered by AdMint Propreitary ML
Factors considered by AdMint Propreitary ML
Real-time floors, priced to each player's true value.
Real-time floors, priced to each player's true value.
Real-time floors, priced to each player's true value.
01/
Player Demographics
Player Demographics
Geography and language establish a baseline value.
Geography and language establish a baseline value.
02/
Session Context
Session Context
Win/loss streaks, level difficulty, session depth provide real-time behavioral context.
Win/loss streaks, level difficulty, session depth provide real-time behavioral context.
03/
Intrinsic Value
Intrinsic Value
Spend history and engagement patterns reveal long-term player worth.
Spend history and engagement patterns reveal long-term player worth.
04/
Technical Data
Technical Data
Device capabilities and connection quality add infrastructural context.
Device capabilities and connection quality add infrastructural context.
05/
Market Conditions
Market Conditions
Seasonality, bid density, and historical win rates capture live demand.
Seasonality, bid density, and historical win rates capture live demand.
How it WoRKS
An intelligence layer that increases ad revenue without changing your current stack.
An intelligence layer that increases ad revenue without changing your current stack.
STEP 1
An Ad Opportunity Appears
The game decides to load an ad based on the player’s state in the game and then a request is sent to AdMint to fetch a floor recommendation
STEP 1
An Ad Opportunity Appears
The game decides to load an ad based on the player’s state in the game and then a request is sent to AdMint to fetch a floor recommendation
STEP 1
An Ad Opportunity Appears
The game decides to load an ad based on the player’s state in the game and then a request is sent to AdMint to fetch a floor recommendation
STEP 2
Predict the impression’s value
AdMint’s proprietary ML model estimates the true value of the impression, and recommends the relevant ad unit or exact floor (based on the mediation stack). The ad request is then sent to mediation partner.
STEP 2
Predict the impression’s value
AdMint’s proprietary ML model estimates the true value of the impression, and recommends the relevant ad unit or exact floor (based on the mediation stack). The ad request is then sent to mediation partner.
STEP 2
Predict the impression’s value
AdMint’s proprietary ML model estimates the true value of the impression, and recommends the relevant ad unit or exact floor (based on the mediation stack). The ad request is then sent to mediation partner.
STEP 3
Every Ad Makes the Next Smarter
Results from each ad feed back into the model, so every new request gets a sharper floor as players and demand shift.
STEP 3
Every Ad Makes the Next Smarter
Results from each ad feed back into the model, so every new request gets a sharper floor as players and demand shift.
STEP 3
Every Ad Makes the Next Smarter
Results from each ad feed back into the model, so every new request gets a sharper floor as players and demand shift.
Works with your Stack
AdMint Advantage
Smart. Secure. Seamless
Smart. Secure. Seamless
Built for games
Built for games
Player behaviour, session state, progression, and gameplay context determine impression value. Streaks and session depth show the moment’s worth. AdFloorEngine prices using both.
Player behaviour, session state, progression, and gameplay context determine impression value. Streaks and session depth show the moment’s worth. AdFloorEngine prices using both.
Measure results in real time
Measure results in real time
A holdout group runs current floors, so you measure Ad revenue uplift against a live treatment group for real-time Ad ARPDAU comparison.
A holdout group runs current floors, so you measure Ad revenue uplift against a live treatment group for real-time Ad ARPDAU comparison.
Continuous Learning Loop
Continuous Learning Loop
Each auction outcome signals the Engine to learn and adapt as players, games, and markets evolve.
Each auction outcome signals the Engine to learn and adapt as players, games, and markets evolve.
Privacy Centric
Privacy Centric
Fully compliant with GDPR, CCPA, and global privacy regulations.
Fully compliant with GDPR, CCPA, and global privacy regulations.
Built-in guardrails
Built-in guardrails
Automatic fall back to your current setup. The fill rate protection mechanism ensures 100% risk mitigation.
Automatic fall back to your current setup. The fill rate protection mechanism ensures 100% risk mitigation.
AdMint Advantage
Smart. Secure. Seamless
Built for games
Player behaviour, session state, progression, and gameplay context determine impression value. Streaks and session depth show the moment’s worth. AdFloorEngine prices using both.
Measure results in real time
A holdout group runs current floors, so you measure Ad revenue uplift against a live treatment group for real-time Ad ARPDAU comparison.
Continuous Learning Loop
Each auction outcome signals the Engine to learn and adapt as players, games, and markets evolve.
Privacy Centric
Fully compliant with GDPR, CCPA, and global privacy regulations.
Built-in guardrails
Automatic fall back to your current setup. The fill rate protection mechanism ensures 100% risk mitigation.
Contact US
Ready to scale up your ad revenue?
Ready to scale up your ad revenue?
Ready to scale up your ad revenue?
Tell us about your current monetisation setup, and we’ll show you what AdMint could add.
Tell us about your current monetisation setup, and we’ll show you what AdMint could add.
Tell us about your current monetisation setup, and we’ll show you what AdMint could add.
Get in touch
Get in touch
FAQ
Frequently asked
Questions answered.
Frequently asked
Questions answered.
Frequently asked
Questions answered.
FAQ
001
Is AdMint a mediation platform?
No. AdMint works with your existing mediation stack.
002
Is AdMint Labs a new ad network?
003
Is AdMint another GAM partner?
004
How does AdMint calculate the revenue uplift attributed to it?
005
How long does the integration take?
006
AdMint provide technical and implementation support?
007
Which mediation platforms are supported by AdMint?
001
Is AdMint a mediation platform?
No. AdMint works with your existing mediation stack.
002
Is AdMint Labs a new ad network?
003
Is AdMint another GAM partner?
004
How does AdMint calculate the revenue uplift attributed to it?
005
How long does the integration take?
006
AdMint provide technical and implementation support?
007
Which mediation platforms are supported by AdMint?
001
Is AdMint a mediation platform?
No. AdMint works with your existing mediation stack.
002
Is AdMint Labs a new ad network?
003
Is AdMint another GAM partner?
004
How does AdMint calculate the revenue uplift attributed to it?
005
How long does the integration take?
006
AdMint provide technical and implementation support?
007
Which mediation platforms are supported by AdMint?
001
Is AdMint a mediation platform?
No. AdMint works with your existing mediation stack.
002
Is AdMint Labs a new ad network?
003
Is AdMint another GAM partner?
004
How does AdMint calculate the revenue uplift attributed to it?
005
How long does the integration take?
006
AdMint provide technical and implementation support?
007
Which mediation platforms are supported by AdMint?
BLOGS
What we’re building, learning, and thinking about
What we’re building, learning, and thinking about
BLOGS
Quick links
Built for the next generation of ad floor optimisation.
for queries
support@gamestatelabs.com
Socials
Operated by AJA GAME SYSTEM LABS SOLUTIONS PRIVATE LIMITED
Copyright © 2026
All rights reserved
Quick links
Built for the next generation of ad floor optimisation.
for queries
support@gamestatelabs.com
Socials
Operated by AJA GAME SYSTEM LABS SOLUTIONS PRIVATE LIMITED
Copyright © 2026
All rights reserved
Quick links
Built for the next generation of ad floor optimisation.
for queries
support@gamestatelabs.com
Socials
Operated by AJA GAME SYSTEM LABS SOLUTIONS PRIVATE LIMITED
Copyright © 2026
All rights reserved
Quick links
Built for the next generation of ad floor optimisation.
for queries
support@gamestatelabs.com
Socials
Operated by AJA GAME SYSTEM LABS SOLUTIONS PRIVATE LIMITED
Copyright © 2026
All rights reserved